The Definition of the Enlightened Consumer©
To create brand specific target communities
The Waisted Rectangle©
Our view of consumer-goods markets to
position brands in line with the needs
and wants of their target communities
The 7 Pillars of a Brand©
Origin, history, profile, positioning,
image, preservation through uniqueness and name recognition
The Brand Equity & Performance Program©
To control values und development of values
of brands
Face-to-Face Encounters©
The concept of holistical corporate communication
