Our Tools

The Definition of the Enlightened Consumer©
To create brand specific target communities

The Waisted Rectangle©
Our view of consumer-goods markets to position brands in line with the needs
and wants of their target communities

The 7 Pillars of a Brand©
Origin, history, profile, positioning, image, preservation through uniqueness and name recognition

The Brand Equity & Performance Program©
To control values und development of values of brands

Face-to-Face Encounters©
The concept of holistical corporate communication